Description
Entrepreneurs and managers are used to make decisions in situations of chronic uncertainty. The fields of business administration have developed an extensive arsenal of methods, models and theories. But in the end soft factors like emotion, instinct or simply coincidence are often crucial for success. Astrology is the oldest system theory of mankind. It provides invaluable additional information, especially when combined with the well-established techniques of management.
This lecture gives an introduction to the vast possibilities of business astrology. It introduces novel methods such as the Group Horoscope, Generational Imprint, Cycle Docking or the Astro-Kondratiev business cycle model, that have been developed especially for the specific requirements of astrological business consulting. Case studies from strategic management, branding and human resources will show you how to apply these tools effectively in your astrological work.
00:00:00 Introduction
00:02:40 The fascinating World of Business Astrology
00:07:01 The 12 Zodiac Signs in Business Astrology
00:26:26 Typical Questions in Coaching, Strategy and Branding
00:32:38 Examples of Brands dominated by Aries: Red Bull, Viagra, Nescafe, Mars Inc.
00:45:10 Astrological Brand Development: Hohner Music Instruments
00:52:17 Typical Questions in Human Resources
00:54:09 HR Development with the Group Horoscope
01:01:02 Working with Group Horoscopes in the Chronlex Software
01:17:30 What is the correct Birth Cart of a Company?
01:20:14 What is the correct Birth Place of a Website or a Movie Premiere?
01:23:19 What about Reorganizations of Companies?
01:25:01 What about the name change of Facebook to meta?
01:26:43 What are the major astrological signatures for Rebranding?
01:29:23 Final Words
